News

Why making it digital is so different to making it for paper

Just a few tweaks and we can make paper resources into digital ones, can’t we? Well no, and here’s why:

As specialists in digital media for education, one of our core activities is the design and production of digital resources for educational publishers. These publishers, typically, are traditional organisations whose businesses have been built on the publishing of educational books and other printed matter.

Now, in the 21^st century, with technology sophistication and the ubiquity of digital media in all of our lives (partially due to the demise of analogue TV by 2012), these very same publishers are having to turn their attention to the publishing of digital media. For many publishers this has initially meant the production and publication of digital media resources linked to published books. In time, more publishers will produce resources that do not have a book element and are complete digital resources in their own right.

For most publishers the transition is a pretty painful one because it involves more than just tweaking a few processes. It involves very real and significant change.

Read on…

Ten reasons for an imminent acceleration of digital technology integration into our schools

The pace of technological advancement is fast, often bewilderingly so, everybody knows that. In some areas we have experienced an exponential growth in the take up of aspects of those advances, for example in the use of mobile phones having now reached something like a staggering 95% penetration.

In other areas the take up of the technology is slower. In schools, despite the availability of ring fenced monies to ensure that all schools have interactive whiteboards, modern computer suites and broadband connectivity, the actual application of these technologies is relatively slow. Mobile phones, for example, whilst ubiquitous outside school are generally banned, or banished to lockers during school hours, in most schools.

But beware, this is all set to change. The comforting pace of gradual digital integration into schools is set to become a torrent and below we give ten good reasons why.
Read on…

Most people know about digital media, have at least heard the term even if not everyone knows precisely what it means. On the whole, people know that their mobile phone is digital, that their TV, if not digital now will be by 2012, that the internet is digital.

What many people don’t know is how this may change their lives. For the purveyors of applications of digital technology there is another dilemma – how to deal with the integration of the different digital platforms with regards to meaningful multiplatform applications.

Whilst all digital platforms share the common fact of being ‘digital’, the requirements for the development of content and applications and the dissemination of these can vary quite radically cross platform.

It would be exceptional for all the cross platform expertise required to be invested in a single place, which is why at Vivid we believe that the way forwards is through collaboration.

Even the mighty BBC, whilst investing in some of the expertise in house, collaborates with other suppliers to ensure a full 360 degree offering. Read on…

NEC, 28th. Feb – 2nd. March 2008

Another interesting forum event for the education sector, The Education Show caters for practitioners with many CPD seminars and suppliers exhibiting. But it also provides an opportunity for others to see what’s happening in the world of frameworks, curricula and School Improvement; what the buzz is with VLE’s, voting systems and interactive whiteboard applications; a catch-up on the National Healthy Schools Programme; and did you know it’s the National Year of Reading?
Read on…

Digital Horizons brings together organisations and individuals from the South East involved in various aspects of media including, film, TV, web, multimedia, internet, sound and music, specifically to explore the potential of digital media.

It is an enlightened project, very much of its time, that seeks to both inform and to establish a seedbed for collaborative activities in the domain.

Having been selected to participate in Digital Horizons Vivid Interactive have already established collaborations with organisations involved in gaming and in mobile phone content with a view to developing education resources on those platforms.

These are exciting times for us.

We’ll be happy to tell you more. Just get in touch.